User and customer experience is becoming more and more important these days.
According to a study by PWC, 32% of customers would leave a brand they loved after just one bad experience. Another study by SmallBizGenius concluded that a good UI can raise your website’s conversion rate by 200%, while better UX design can increase conversions by up to 400%.
In this session, you’ll hear from experts in the field who will share their experience and expertise.
- Why it’s so important to make time for research
- How designers can get involved in usability testing
- Using research data and insights to inform design
- Tips around the best research tools and processes