Inbound Marketing Specialist responsibilities include: Develop and implement inbound marketing strategies and campaigns Create and manage…
Tag: Marketing
Marketing Copywriter job description – Workable
Marketing Copywriter responsibilities include: Create compelling and effective copy for marketing materials, such as website content,…
Recruiting through change: A marketing VP shares her insights
Imagine: your company has just landed a star candidate – let’s call him Ethan – and…
How to hire a marketing person: 5 quick hiring tips
Digital, content, brand, email, design, inbound, field… marketing people do all kinds of magic to help…
The Pragmatic Recruiting Framework: A lesson from marketing
I’m not a fan of the tired rhetoric of “Recruitment is just like X”. But let’s…
What is recruitment marketing? [Definition and Strategies]
To better understand this recruitment marketing definition, let’s see how it compares with traditional corporate marketing:…
Recruitment marketing strategy: why it pays to be authentic
Meet Susan. Susan is a copywriter and has just found an interesting job ad from the…
Marketing through uncertainty: 6 tips from a marketing leader
Almost a decade later, the 2008 financial crisis hit. I was in my first VP Marketing…