XboxOct 8, 2026

Introducing XP

Our ambition at XBOX is to be the number one entertainment company in the world. This means growing our games into enduring franchises that entertain, inspire and connect people across every generation and across the globe. That opportunity is why we’re creating XP. As Asha shared in her email this morning, XP is a ne…

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XboxOct 8, 2026

Xbox is launching a new film and TV division

Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, an…

The VergeSource